So you’re new to Blog post writing and every time you sit in front of the keyboard you get that gut wrenching feeling and turn into a bags of nerves or you just feel plan sick! So let us give you some blog post writing tips to set you on your way.
Let’s begin by discussing the blog post writing tips you absolutely should do.
1. Take Inspiration From Other Leaders You May Follow
On the internet today there is a absolute mass of content on every topic under the sun with some niches more competitive than others. If you read online, then you probably follow other blog writing superstars in your field, so use them for inspiration, especially if they have large audiences.
Get inspiration from others and then give your own unique and fresh take on your chosen topic.
2. Bring Out Your Personality
Keep your writing informal, friendly and use conversational writing as if you were in discussion with somebody and half imagining the most favourable responses.
Don’t be afraid to be funny or a little controversial but most important of all, be yourself and let people get to know you for who you are and what you stand for.
3. Demonstrate Authority
Write in a way so that you know what you are talking about. To be an authority and sound like an authority you need to fully demonstrate your knowledge with confidence. For example, if you are a personal trainer then start of by talking about how you know what you know.
4. Make Your Content Readable
If you consider the amount of information we consume these days from emails, letters, blogs on the internet and much more, we always seem to do things in a rush or be overwhelmed. When people read online, they tend to scan-read and pick out the bits they want.
So make it easy for them.
Just like in this article, break up your writing with sub-headings and plenty of white space around sentences and paragraphs, so small chunks can be digested at any one time.
5. Add Colour Or High Quality Images
Not many people are going to be enthused at reading just black and white copy so bring your work to life with a little splash of colour and in particular high quality images. Always set a featured image in WordPress and maybe one or two more within the article to make it attractive.
With regards to images, your own pictures should always be your ‘first port of call’ and make sure they are relevant.
If you do not have your own images then you can use stock images (many are totally free). However, we have found that not all stock images sites are that great. They kind of look a bit ‘standard’. If you want good quality and something a bit different, original and arty then we strongly recommend you type some searches in Unsplash.
6. Start Off The Right Way
If you look at the top of this article you will see an introduction. In the introduction, you have been given enough information to encourage you to read on and know what to expect from the article in question. You may also be able to guess our focus keyword too.
7. End Well
Wrap your article with some final thoughts and conclusion but then you must create a ‘call to action’.
What do you want your reader to do next?
Here are some call to action suggestions to try…
– To read more articles like this subscribe to my weekly blog.
– I would love to hear what you think so please leave a comment.
– I Hope you enjoyed the article, if you did I would love you to share this on social media.
– Send readers to a product via a link.
– Create links to other related articles on your blog.
– Check out this video on my YouTube channel.
– Connect with me via my contact page or social media.
– Get In Touch.
8. Include Relevant Keywords
Use ‘Google Keyword Planner’ or ‘Google Suggest’ to find keyword ideas to plan your articles around. If using ‘Google Suggest’, try to find keywords where there is either no ads or where the results is in the 10,000’s. placement of keywords needs to be done carefully for search engines to trawl your content but don’t overdo it.
This article by Hobo-Web write, that in 2018, SEO (Search Engine Optimisation) practices like keyword density is becoming less important so probably around 1-3% keyword density is plenty. Keyword use is becoming an over-rated concept.
Keyword placement is still important and we suggest you place keywords in the following places as a starting point;
– First paragraph.
– Alt Tags
9. Write Good Quality Lengthy Articles
We follow Neil Patel who is an absolute superstar in digital marketing, blogging and SEO. If you look at some of his articles he often writes 1800-2000 words and they are jam packed with great content. Google has loads of ranking factors but article length and quality are featuring more prominently at present. If you’re starting out then don’t worry about article length at first but overtime you’ll increase in confidence and improve your blog posts in this way.
So What Should You Avoid Doing?
1. Keyword Stuffing
Whilst this is fresh in your mind from the end of the last section (above) lets start here. Surely if you’re stuffing your article with keywords it won’t flow right?
So, write naturally around a relevant keyword(s) and provide value and good reader experience so they come back.
2. Finger Pointing
Sadly some unscrupulous marketers use such tactics. Review somebody else’s product, criticise it unfairly and then just offer your alternative. This is know as ‘Black-Hat-Marketing’ and in the long run won’t do you any favours. In addition, we would like to think that such techniques would not sit well with the vast majority of people.
3. Speak The Absolute Truth
You go to lots of hard work and then suddenly your site gets suspended!
Did you tell your reader that if they click a certain button, their computer automatically turns into a money printing machine? Or they will loose 3 stone in 3 days with product X?
We’ve all seen spammy content online (less so these days as Google cracks down). This type of stuff was just trying to advantage of people trying to find solutions to their problems.
So you must be integral, honest and accurate in what you are saying.
4. Don’t Use Others Images and Content
Copying is an absolute no no!
However, using several articles in your research is fine but once again, it must be your take and in your own words.
Also take care with company trademarks if you’re using them. For example, some trademarks need to be written in the correct way, so check with care beforehand.
Our blog post writing tips are designed to help website clients take ownership of their own blogs after a website has been started for them. We hope is has helped you too.
We hope you have enjoyed this article. If you would like to get more help with starting a new website and blog then why not get in touch with us so we can discuss ways to help you.