Domains and Hosting
Before building your website a domain must be purchased and then hosted so it can go live on the Internet. We can help you choose the best host for your website so that it is secure and with excellent technical support.
We are specialist in the WordPress platform and Divi Builder by Elegant Themes. We will use this combination as standard although we can use other WordPress themes if you have already found something you would like us to use.
We use WordPress because it ranks well in search engines such as Google and this platform can be managed by our clients after the website is built if the client prefers. We can continue to manage your site once it is built for a monthly fee, which is negotiable depending on your requirements. We can write and add content to your site on an on-going basis if you require.
Once your site is built we will do an initial review with you so you can see the final product and determine further changes are required.
WordPress websites are brought to life using plugins. Any plugin when set up correctly will help bring your website to life. We will use the following plugins as standard to build your website.
Google Analytics Dashboard – Gives you real time statistics on your website so that you can see where your visitors are coming from and observe what is working in terms of your marketing efforts.
Custom Share Buttons – A floating bar of social icons will allows your visitors to share your content on a variety of social media platforms on the Internet.
Wordfence Security – Anti-virus, firewall and malware scan. Monitors your website security so that you can identify any potential hacks.
Advanced Lazy Load – Helps optimise your website loading speeds so that your website ranks better in search engines.
Akismet – Possibly the best way to protect your website from spam, even whilst you sleep.
WP Smush – Helps optimise your image sizes so that loading times are quick and therefore you stay higher in search engine rankings.
W3 Total Cache – Improves the user experience of your site by improving your server performance, caching every aspect of your site, reducing the download times and providing transparent content delivery network (CDN) integration.
Making Your Website SEO Friendly
Search Engine Optimisation (SEO) will be crucial in getting noticed online. Your website can improve it rankings in the search engines over time as more content is added to your site. We strongly recommend having a blog or newsfeed on your website to help this.
We use the Yoast SEO plugin to keep your content readability and SEO as good as it can be. It is also worth mentioning here that plugins like Yoast update all the time as search engines like Google change their algorithms all the time without any notification. Yoast takes that worry away. Yoast comes in two versions, the free version d the Pro version.
In addition, to Yoast there are additional strategies for effective SEO that will need to be implemented if you are to be successful in driving free organic traffic.
Email Marketing Software Integration
If you have an email list we can easily integrate this with your website so that any ‘opt-in’ or ‘sign-up’ forms will send your customers to your email auto-responder or regular news letter/blog. If you do not already have an email-marketing list then we can set this up for you and we recommend AWeber, which we use for both our businesses.
AWeber costs $20.00/pcm with the first month free. We are affiliates with this product and therefore take a recurring commission from the fee you pay to AWeber.